Zsweet: New No Calorie Natural Sweetener

I received my samples of ZSweet(TM), and I’m impressed.

This stuff looks and feels, and most importantly tastes the most like real sugar than any other alternative sweetener, yet it has zero calories. Keep in mind, whenever you’re told something has zero calories they mean “per serving.” If you eat enough, you’ll get some calories, so it’s not a free-for-all. Instead think of reducing calories in your baked goods for instance.

Rule No. 1 is you still eat the same amount, so if you would have eaten two pieces of pie before, you still eat two pieces of pie now but now you’re getting half the calories you used to waste on just the sugar. That’s cool. If you use “low calorie” or “no calorie” on the label as an excuse to pig out, then sorry, that’s not going to work.

I wrote briefly about my discovery of ZSweet(TM) and spoke with Tim Avila, creator of Zsweet(TM)? and chief executive officer of Ventana Health Inc. Avila explained that ZSweet(TM) is different from other alternative sweeteners in that it does not chemically alter ingredients (Splenda is chemically altered), and does not use any herbal extracts, dietary supplements or other fillers. Their website states: “Zsweet(TM) is a blend of Erythritol, a natural sugar alcohol, and food extracts commonly found in fruits and vegetables.”

ZSweet(TM) more closely resembles sugar and tastes sweeter, with no weird after taste or chemically taste some experience with Splenda and other sweeteners. Avila also brought up an interesting, yet still unproven side effect: Zsweet(TM) reduces appetite! Clinical studies are ongoing, but that would be very exciting indeed, since most alternative sweeteners are associated with an increased appetite. Stay tuned for more on that!

I’m going to get more as soon as it comes to market and start switching out half my sugar for ZSweet. For more information or to order a sample, visit ZSweet.com.

Sugar Advertising: Are Alternative Sweetners a Threat?

It’s Sweet, Just Like Nature!

I’ve been hearing adverts for sugar on the radio on my daily drive to Portland. They start out talking about how things smell, “oooh, smell that aroma of fresh baked peach cobbler,” says one. First, that’s dumb. You can’t get fresh peaches this time of year so invoking the sense to think of peach cobbles is like creating an itch that can’t be scratched. Whatever.

Then they go on about the smells, yummy, yummy, and finally they get to the point. Sugar! They baked something with real sugar! It’s natural, the ads say, and it’s sweet, just like nature. Okay, so what?

So I’m wondering does anyone who’s innocently driving along suddenly hear one of these ads and go, “Well, maybe I should try that sugar sometime. Think I’ll pop off to my local Safeway and grab a bag to surprise the kids.” Nah, I doubt it.

I can only assume they are trying to make up for lost sales to sweetener alternatives such as Splenda (TM), the lesser known Stevia, Lo Han (haven’t tried the latter myself as of yet), and the newly introduced ZSweet(TM), but they haven’t quite figured out how to say what they think; that sugar is better. I can’t see how they’d have anything to worry about since sugar is in everything from toothpaste to ketchup to cleaning products.

Here’s an article with the short and snappy title, “Sugar: Leaving a Legacy of Dental Decay, Obesity, and Dysfunctional Immune Systems for our Children.” I like his mention that a breakfast cereal with 50% sugar is not cereal but candy. I agree totally on that count. That’s why when I eat cake for breakfast and people look at me funny I say, “You ever eat Kellogg’s Sugar Smacks?” For the record, they changed the name to remove the word “sugar.” Wonder why they did that? Maybe one day we’ll see Sugar-Free Smacks.

Check into ZSweet(TM) when it comes to the market early 2006. It promises to really shake of the sugar industry.