Now, it’s fine to develop as similar sweetener but where it gets sticky (no pun intended) is calling it “Walmart’s brand of Splenda.” That clearly implies they are selling a product that’s the same as Splenda, but doing so infringes on Splenda’s trademark since the public would be confused thinking they are getting the same thing. at least that’s the way I’d interpret it.
Time will tell what the court’s say or don’t on the issue. Walmart intends to roll out their version of Splenda in their version called “Altern.” What kind of a dopey name is Altern? Oh, I get it; alternative.
Good news! The price of Splenda may soon be going down! The primary patent held for Splenda by Tate & Lyle has already expired. They hold numerous other patents but this still opens the door to competition. Other companies can now create Splenda as well, and will soon bring it to market under different brand names (but it will be virtually the same thing just like a generic drug). This competition will encourage price to drop which is good news for everyone (except maybe Tate & Lyle).
Despite the questionable announcement of a “shortage of Splenda” which was probably bogus (I don’t have facts, but really, a shortage? Gimme a break), now the news that the patents are expired. Coincidence? I think not.
Splenda is considered far safer than aspartame and many companies are moving to use it. Seven-up has just announced they will be brining a diet 7-Up to market sweetened with Splenda.
Hopefully the day will come with the FDA will recognize that Stevia is even better being a plant (not a chemical process), and will let it be grown and sold as a sweetener. Why they do not now is beyond me. It’s as if they declared sugar cane a drug. Sugar cane is a plant, so is Stevia. Why is one okay, and one not? Ask big business.
Pound for pound you’re getting ripped off by paying Splenda prices for ordinary sugar. Think about it when you see some “new product.” Can you make it yourself and save money? Is the labeling created to trick you into thinking your having less food than you really are having? We have to more diligent than ever because food manufacturers are getting a little nervous when they think we wouldn’t notice how stupid Splenda Bakig mix really is.
Of course, I’ve always just added by own raisins to bran cereal while most buy Post Raisin Bran at it’s inflated price, so go figure. Watch what you pay extra for. We need to stretch our food dollars now more than ever.